Twitter 101: Social Media's Move to College Classrooms

Those in the "Twitter world" may recall the ill-fated day when James Andrews – who, until Jan. 14, 2009 was relatively unknown – learned a valuable lesson about social media: People are paying attention.

Andrews, a vice president for Ketchum (a public relations and marketing agency) had flown into Memphis, Tenn., and was headed to client FedEx's offices to participate in a presentation on digital media to more than 150 people.

Before the meeting, Andrews remarked via his Twitter, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'" FedEx employees, also on Twitter, not surprisingly took offense on behalf of their beloved city. Within days, word got out about this PR blunder to business, public relations, social media blogs and to executives at FedEx and Ketchum. Oops.

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